The qualitative versatility

The essence of the qualitative approach is to study the subject in depth. But it is more than that. We believe that a qualitative research institute should also have a certain broadness. We have expressed our approach to the versatility of qualitative research like this:

The qualitative broadness

-    We do small and fast projects as well as complex analytical projects.
-    We use well documented conventional methods as well as new explorative methods.
-    We do market analysis for a broad groups of Danish and foreign companies as well as evaluations and social research for public institutions and organisations.
-    We talk to a wealth of different target groups; children and elders, unskilled workers as well as highly educated, mainstream Danes as well as ethnic and other minorities.

The qualitative depth

-    We see the qualitative method and analysis as more than a tool box. It is an attitude to research.
-    To us qualitative research is all about approaching a subject with openness and curiosity as well as an intention to reach a step further from what we already know.
-    The combination of our professional qualifications, the organisation, our project management and our values ensure that we reach the depth that we believe all projects deserve.