Qualitative fields of research

Regardless of whether our customer works with diapers, tourism, medicine or opinions we deliver a qualitative analysis that create insight. This may be insight into products, target groups, markets, competitors, employees or something else again.

Consumer analysis

Our analysis for private companies include the following areas:

-          Medical

-          FMCG

-          Finance

-          Experience economy

We do many different kinds of research like concept development, test of communication, innovation etc. Often the objective is to gain knowledge about a field or test a specific product or concept. The strength of qualitative knowledge is that it is open to new but crucial insights.

Our approach is characterized by a large degree of flexibility. FMCG is by definition fast moving and so are the analysis. We often deliver analysis that are initiated, conducted and delivered at a rapid pace - but without compromising quality.

Public analysis

Public analysis projects are different from private analysis projects. We believe that doing both kinds of projects strengthen our professional knowledge.

We are often chosen to deliver the qualitative part of a project because we contribute with new approaches to the subject and deepen the understanding of the issue in question by being open to new and unexpected insights.

We have delivered public analyses to The Danish Evaluation Institute (EVA), KEA, The Department of Human Nutrition and others.

B2B

In our business to business projects we tend to use a great variety of methods. We may choose focus groups, explorative workshops, telephone interviews or in depth interviews with the participants in their own environment: at home, at work, in the doctors consulting room, at the building site etc.

It is often a challenge to recruit participants for B-t-B project. Over the years we have however build up a significant amount of experience in recruiting the right people for these projects. Often the recruitment process turns out to be a pilot project in itself.

In reporting the results we typically involve the customer in a presentation or internal workshop.